What are AAdvantage program branding guidelines and process for approval of use of its logo in advertising?

When your company or organization participates in the American Airlines AAdvantage® program, you may use the AAdvantage trademarks to market your mileage offer with prior approval from American Airlines.  Please refer to Section 10 and 11 of your Purchase Terms & Conditions agreement for language concerning approval from American Airlines of promotional materials and graphic standards.  Some critical guidelines are listed below.  Visit the following URL for additional guidance on the approval process: www.aa.com/orderaamilesmarketing

USE OF REGISTRATION SYMBOL

                IN HEADING

                The registered ® mark does not have to appear in Headings or Sub-Headings if the AAdvantage® logo is shown at the top of copy

                IN COPY

                The registered ® mark must appear at the first mention of AAdvantage® on each page

USE OF COMPANY NAMES, TRADEMARKS

• First mention of AAdvantage® miles in copy should always read “American Airlines AAdvantage® miles”
• AAdvantage® should always appear before the word “miles” (unless exception granted)
• American Airlines company names or trademarks may never be hyphenated or split onto two lines of text
• The AAdvantage® program may only be referred to as the AAdvantage® loyalty program, not a frequent flyer program
• American Airlines trademarked names may not appear in color (other than red, black, blue), script, bolded, illustrated, italic or art typefaces.
  • Corporate Colors
    AA & AAdvantage Blue - PANTONE* 281 - Hex (00,02,81)
    AA & AAdvantage  Red - PANTONE* 485 -  Hex (DF,00,29)         
    Black - PANTONE* BLACK -  Hex (00,00,00)
    Pantone^® is a registered trademark of Pantone, Inc.
  • The logos may appear in blue (Pantone 281) or black (Pantone) when the background is white, 8421 Platinum or any background color that provides sufficient contrast.
  • Reversed
    To white out of black or other background color that provides sufficient contrast.
    To white out of a four-color or black-and-white photograph that provides sufficient contrast

USE OF TERMS “PARTNER,” “MILES,” “BONUS”

• Businesses participating in the AAdvantage® program may only be referred to as participants.  AAdvantage® participants may not refer to American Airlines as a partner in customer marketing materials.
• When using the term “miles” it must appear as “American Airlines AAdvantage® miles” (first use on each page) or simply “AAdvantage® miles” (all subsequent use).
  • The word “miles” should appear in lower case (except in headline formats when every word has the first letter capitalized)
• AAdvantage® miles are always earned as a result of specific transactions.  AAdvantage® miles are never “free”, “activated”, “received”, or “gotten”.
• If the term “bonus” is used, it must appear following the AAdvantage® mark and before the noun “miles.”  Proper placement and appearance is AAdvantage® bonus miles.

DISCLAIMER:

American Airlines reserves the right to change the AAdvantage program and its terms and conditions at any time without notice, and to end the AAdvantage program with six months notice. Any such changes may affect your ability to use the awards or mileage credits that you have accumulated. AAdvantage miles earned through this promotion/offer do not count towards elite status qualification.  American Airlines is not responsible for products or services offered by other participating companies. For complete details about the AAdvantage program, visit www.aa.com/aadvantage